The upcoming opening of Black Rock Coffee's Pacific Beach cafe marks the chain's first outside North County, where it currently operates in Oceanside, Vista, and Escondido, bringing its premium beverages and community-focused vibe to one of the city’s most lively coastal neighborhoods. The new branch will offer its signature menu, featuring premium roasted coffees, an array of teas, smoothies, and Fuel Energy drinks.Ìý
Complementing the beverages, the store will provide food items sourced from local suppliers and commissaries, including pastries and light bites designed to pair with drinks while maintaining a 90-second service standard for beverages. This expansion follows Black Rock’s milestone of opening its 150th store nationwide in Caldwell, Idaho, in January 2025.Ìý
To enhance customer engagement, the Pacific Beach location will participate in Black Rock’s relaunched Black Rock Rewards program, accessible via a mobile app, offering special promotions and streamlined ordering for members. The store is expected to feature a lobby alongside its drive-thru, aligning with the chain's design for 70% of its locations, fostering a space for customers to linger and connect, a departure from the drive-thru-only model of the former Wienerschnitzel.
Black Rock Coffee Bar is expected to open at 2669 Garnet Avenue in San Diego's Pacific Beach in early 2026. For more information, visit .
Originally published on May 22, 2025. Information first reported by Joey Reams of What Now.
